Friday, March 13, 2015

T-shirt designs

The t-shirt design competition was a success. The lesson started off with students learning about branding, logos, and name selection. The lesson started off with defining branding, talking about the importance of commercial art in today's economy, and looking at corporate logos and their hidden meanings, Hidden Meaning Logos. I selected three group leaders based on three students who worked hard on the art competition.

There were three parts to the assignment.
  1. Create a company name.
  2. Create a logo design and draw it on paper first.
  3. Draw both on a t-shirt.
There were three groups participating in the mini-challenge of the week. Each group chose company names and designs based on different criteria.  One group chose 4ADiamond, because they all were in fourth grade, had names that start with an A, and wanted to graphically represent something with four sides. Another group picked the name Checkmate, and used a check and a chesspiece in their logo. The third group wanted to create a name that would represent technology, data, and computers. So they chose "tecuter.  " Their design was a puppy holding a laptop, because of the word "cuter." So they brainstormed animals that were cute and decided on a puppy.

Two out of the three group leaders were shy girls, which gave them authority and the opportunity to come out of their shell. The third group, 4ADiamond, had three boys who knew each other on the same grade, so they didn't have the same issues with socialization and gender disparity. The girls who were the leaders of the other two groups had to be told that they were the decision makers.  This gave them some self-confidence and responsibility that they hadn't really experienced in school. 

After they made their t-shirts, the teams were eager to create their designs on Sketchup. Team Checkmate made a design by using the push/pull tool. Team 4ADiamond used text on a rhombus using the text tool and the polygon tool. Team Tecuter designed four different parts, to be glued together: the puppy head, laptop, arms, and legs.

Pictures to follow when they present next week!

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